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In the Know

“I Ran The World” – Extract

“I Ran The World” – Extract

Extract from ‘I RAN THE WORLD’ by Chris Long - published May 2020 CHAPTER 21 Is that it?   As I write this Greta Thunberg, who started a school strike for climate change outside the Swedish Parliament building, is now regarded across the world as a model of...

Avatar – Oceans (Seaweed Farms)

Avatar – Oceans (Seaweed Farms)

"Seaweed Farms" As was discussed in a previous article, the oceans of Earth store greater quantities of carbon than the rainforests. Excess carbon in the sea causes rising acid levels, which in turn proceeds to destroy coral reefs and thereby plunging marine...

Avatar – Fossil Fules

Avatar – Fossil Fules

"Fossil Fuels" These days, it's basically impossible to go about your day without hearing or reading the phrases, ‘cost of living crisis’, ‘suffering’, ‘fuel poverty’, and so on. The catastrophic inflation that has skyrocketed all of our living costs was driven, in...

Avatar – Plastic

Avatar – Plastic

"Plastic" There is actually an eighth continent. Where you may ask, how, and why did we not learn that in geography? Well, it is a very recent development, and completely devoid of life: this continent is a killer. Any guesses as to where it might be? Or what it might...

Avatar – Oceans

Avatar – Oceans

"Oceans" Whilst the Amazon is widely known as the ‘lungs’ of the Earth, the lesser known fact is that our oceans store much more carbon in their seabeds. As we all know, the Earth is covered by oceans. In fact, 71% of the Earth’s surface is ocean. According to the...

Avatar – Energy Efficiency

Avatar – Energy Efficiency

"Energy Efficiency" Everything, from dishwashers, to washing machines, to kettles, to cookers, to toilets, uses energy. Everything in our daily lives requires energy, which in turn contributes to climate change. Most of our energy globally is sourced from fossil...

Avatar – Consumerism

Avatar – Consumerism

"FAST FASHION" Glamour, beauty and fashion have been one of the most consistent tropes of humanity across cultures for thousands of years. Exhibiting our wealth through these things was a way of showing our peers that we were worthy, special, different, and most...

Avatar – Agriculture (Farming)

Avatar – Agriculture (Farming)

"Commercial Farming" In this carbon addicted world, even the food we eat has a carbon footprint. Take notice of the origin of some of the fruit and veg you buy in a supermarket. In my local supermarket, the origin of all the berries was Peru. The fact that we even...

Avatar – Transportation

Avatar – Transportation

"Transportation" The carbon costs of modern transportation have been known for decades. Since the invention of the steam train, running on coal, our transportation systems have been contributing to climate change. That being said, they are terribly convenient. In...

Avatar – Deforestation

Avatar – Deforestation

"Deforestation" Deforestation has been a natural part of life since the dawn of agriculture. In order to create space for crops and animals, our ancestors had to clear obstacles, such as small forests. This was true of the entire world for hundreds of years. However,...

Avatar – Agriculture – (Meat)

Avatar – Agriculture – (Meat)

"Meat Industry" Meat has been a fundamental part of the human diet since the caveman learnt to hunt and make fire. It is almost universally consumed. Over the course of humanity’s history, meat has always been a luxury. It was reserved for those who could afford it,...

Can I Really Make A Difference?

Can I Really Make A Difference?

To preserve a liveable climate, greenhouse-gas emissions must be reduced by half by 2030 and to net zero by 2050 and every one of us can and must play our part. It is vital that governments and businesses take bold, fast, and wide-ranging action, but the participation...

What Is COP27?

What Is COP27?

COP27 is the 27th annual "Conference of the Parties", taking place in Sharm El-Sheikh, Egypt, from 6 to 18 November. COP is the decision-making body for the United Nations Framework Convention on Climate Change (UNFCC), and it brings together governments from all over...

What Was Sport Aid?

What Was Sport Aid?

Sport Aid was the vision and dream of Chris Long. Inspired by Bob Geldof and Live Aid, Chris believed that people could do more than listen to music and make donations – they could actively engage in the cause. Held in May 1986, Sport Aid was a festival of all-star...